Cineworld Drop Alice Boycott

Cineworld have announced that they have reached a compromise with Disney and are going to show Tim Burton’s Alice in Wonderland despite the earlier DVD release date. The Times “understands” that this is due to a promise from Disney that this will not become the standard for new film releases. The whole mess continues to baffle me as the average consumer doesn’t know when a DVD is going to be released and probably doesn’t care, especially for a 3D film where the cinema offers a much better experience. Other cinema chains are likely to follow suit or lose large audiences to a major rival.