Odeon, Fanatical About What?

In possibly the last chapter in the tale of Alice in Wonderland‘s UK release Vue has agreed to screen the film, following Cineworld’s lead, while Odeon plans to ban it. The real oddity here is that the film premieres at the Odeon Leicester Square as a fundraiser for The Prince’s Foundation for Children and the Arts. So the Odeon is refusing to show the film… except for that one time. A boycott stops making sense when it’s just you following through, I can only see this as a huge revenue loss for Odeon.