Since its debut yesterday the new poster for The Twilight Sage: Eclipse has been treated with excitement and disgust in equal measure.
Some say it perfectly conveys the theme of Bella being torn between her two loves, others say it is boring and shoddily put together. I am not surprisingly in the latter group. Clearly Twilight is relying wholly on being so well known already that all that’s needed to plug the film are the actors and the title. They may be right but it’s all a bit lazy.
It’s this sheer lack of effort and imagination in both the promotion and the films themselves that makes me think Twilight is getting ahead of itself by wooing acclaimed directors.
As for the horrible photo-shopping on Kristen Stewart’s face, well that is hardly exclusive to this franchise. The art of poster design is still alive but harder and harder to find. It seems it would be much simpler to actually take photographs of the actors in certain poses rather than paste their faces in later.
You can see the full horror of Stewart’s egg shaped face below. A horror I cropped out in this entry’s header.