Braff Promises an “Ass-ton” of Funding for Kickstarter Film

Zach Braff

In a bid to remain unbiased and balanced (HA!) I figured I should share with you Zach Braff’s message from last week. I’d have done it sooner but it was sunny outside and I got distracted. For a background on Braff’s Kickstarter project click here and read me rant.

Last week Braff posted a public update to the Wish I Were Here Kickstarter page. The fact that it was public makes me think that it was less a message to his backers and more a response to those of us who remain sceptical about giving him our money.

In the update Braff raises the issue of “stretch goals”, a funding goal way beyond someone’s initial Kickstarter target funding which will enable a specific extra something to be created, then sort of meanders away from the topic and never really sets one. What he does do is make it clear that Kickstarter alone will not be funding the film:

The budget will be comprised of 3 elements:

  • The money raised here on Kickstarter. (That’s you. You rule. I love you.)
  • My own money. (Don’t worry. A LOT! An ass-ton.)
  • Pre-selling select foreign distribution rights to a few countries.

This at least reduces my concern that he is using Kickstarter as a way to fund his film without any financial risk of his own. I don’t know how much an ass-ton is (With a total budget target of “somewhere between 4 and 6 million dollars” it depends on how much he can get from selling distribution rights. So somewhere between nothing and $4-million? I suppose this is why we don’t use ass-tons as standard units.) but it is always reassuring when someone asking for my money has something at stake too.

Braff goes on to list the expensive parts of his production which include “fantasy sequences with special effects” and “a computer generated flying droid”. If he manages that on such a small budget I will be incredibly impressed. Maybe he should give Gareth Edwards from Monsters a call?

I have yet to give any money but know plenty of people who have, and plenty more who look at me like I’m insane when I mention the mere idea of paying to get a film made. And if Zach Braff wants to be interviewed by the UK’s 18th most influential film blog, just send us an email.