My earliest memories of movie-watching are of going to our local flea-pit to be scared witless by The Secret of NIMH. In the same cinema, I was also terrified by The Fox and the Hound and Oliver & Company but then the cinema closed. So in order to experience future animated frights, this scaredy-cat had to take a 40-minute bus trip and walk another 20 to get to a 15-screen multiplex on the outskirts of Peterborough.
In the entirety of my childhood and teenage years, all that seemed to change in that Showcase – or any other Showcase for that matter – were that the seats got shabbier and more uncomfortable and popcorn got more expensive, safe in a retail environment with zero competition. They even rolled out the exact same Christmas message every year.
We at Mild Concern like independent cinemas because where else would we get to watch weird Portuguese films that no one wants to read the reviews of? So, we’re starting a feature highlighting and reviewing the ones that we get to try. This will, inevitably, be mostly London-centric because unlike the BBC, we can’t afford to make any of our writers relocate to Scotland. But when we do get a chance to visit an indie cinema out of the capital, we’ll be there, jealous of the ticket prices.
Which leads neatly onto the Austerity Britain Box. If you’re Squeezed in the Middle or repeatedly hitting snooze on Alarm Clock Britain or whatever other spin term we want to hijack to say that it can be expensive to go see a movie these days, we’re here for you! The Austerity Britain Box will summarise the ticket prices in comparison with other nearby chain options, the cost of snacks and any special deals. Then maybe you can put that £1.20 we save you to setting up your own cinema one day.
Coming soon… The Rio, Dalston