Mild Concern – Snobbish, scatty, ill-informed, inconsistent, and not as funny as it thinks it is
Back in 2010 I was an unemployed film fan living in a village in the Midlands who thought a good use of his time would be to write his thoughts down in the form of a blog. I already had the domain name mildconcern.com after a very brief attempt at making my own web comic; an endeavour that fell flat when I realised that I had no drawing ability and no real concept to use. And so a website was born! There was yellow everywhere (#fffc0f to be precise) and most posts were my gut reaction to news items. The advantage of having no job meant that I could be relatively up to date with the goings on of the film world and respond without even pausing to think… or proof read.
A few months later I moved to London to seek my fortune and was forced to keep the site updated in the early morning or late at night, occasionally checking that the site had not collapsed in my lunch break. It was in London that strange things started to happen; bit by bit PR agencies were getting in touch and wanting me to see their films before they were in cinemas. No more rushing back from Cineworld Solihull to compose a review no one had any interest in. Now I was rushing home from Vue West End, realising the film wasn’t out for another two months, making no notes, and hastily composing a review the day before the film came out.
Over the years (three of them in total) I have gathered a few friendly film enthusiasts into what I will inaccurately call my team. The first to join was Kat, a friend who had become tired of emailing me my typos and wanted direct access to sub-edit my posts. Then we got young Stephen, who once sent me a photo of himself with baked beans in his hair, followed by Lizzie, who sometimes writes for the Guardian (!!!!!), and most recently Ollie, a media lecturer who writes the sort of article I would never think of. And let’s not forget Rach who provided us with the most quotable review ever and got me through the Oscars, and Mel who gets me through the all-nighters.
You may also have noticed that the yellow is no longer #fffc0f but has shifted to the endlessly classier #ffea01. See the difference for yourself:
I can’t believe we ever got away with the frankly gaudy #fffc0f. Amateurs.
Over those 1,000 posts we briefly went viral, angered fans of Kevin Smith and Derek, possibly induced epilepsy with numerous animated gifs, got mathematical, called two Camerons a prick, disappointed many fans of Fassbender’s penis, and possibly got a little carried away in Photoshop. I almost convinced a former submissive to review Fifty Shades of Grey for us but it wasn’t to be. The Felicity Jones tag has got a fair bit of use and a look at the tag cloud reveals more than I am comfortable with about things I love and love to hate:
How is Footloose not bigger?
What is this navel-gazing in aid of? Partly for some self-congratulation, partly to thank those who contribute to the blog, but mostly to thank anyone who actually reads what goes up here; those people who aren’t just trying to win a TV. We’ve reached 1,000 posts and I am a little bit proud.
To finish I will reveal what our star system means, because Kat and I figured it out and in true Mild Concern style forgot to share it with anyone else:
And now to publish without proof reading. Enjoy yourself Kat!
(Kat’s note: A mere two corrections – Happy 1,000th post!)