Priced Out of Indie Cinemas

Picturehouse Central

The Cineworld in London’s Trocadero near Leicester Square was a grim place; mice scuttled across the floor and every surface was sticky. When the lights went down and a film started to play it was a sweet release to be lost in a fictional world but when the final credits rolled the horror of the surroundings dragged you back to reality with a bump. A sticky, slightly squelchy, bump. Thankfully the dark days of the Trocadero Cineworld are behind us and the era of Picturehouse Central is here.

 

Picturehouse Central is a beautiful temple to cinema with exposed brickwork, a grand staircase, and an inefficient but effective use of light-bulbs. While the Cineworld was an ugly duckling the site has now grown into a gorgeous Picturehouse swan. What films do they show you ask? Why only the finest selection of mainstream and art house films of course! (And Ted 2.) So why did I go to book tickets last week and balk at the idea?

£18 a ticket is why.

This combined with a £1.50 booking fee makes the new Picturehouse Cinema more expensive (for a standard adult ticket) than going to the country’s biggest screen at the BFI IMAX. Admittedly a closer look at the ticket prices does reveal discounts for Picturehouse members and £8 tickets until 2016 for a select group of screenings including Picturehouse DOCS, Discover Tuesdays, Vintage Sundays and Culture Shock. Sadly no sign of the £7 tickets on a Monday as mentioned when the cinema first opened last month.

The independent cinema chains (an oxymoron surely?) do tend to be a bit pricier but even the Curzon Soho, just up the road from the Trocadero, only charges £14 and the truly independent, and truly spectacular, Price Charles Cinema clocks in at £11 at peak times.

I love films and I love Picturehouses, Greenwich and Hackney Picturehouses have been graced with my presence on multiple occasions, but I struggle to justify spending more than £15 on a single cinema ticket. Call me cheap or call me sane but prices this high will simply make most screenings at an otherwise fantastic cinema inaccessible to those below a certain salary band. My main point is that I really, really want to go to Picturehouse Central. I want to eat organic snacks in tastefully upholstered seating but don’t have enough disposable income to do so.

To put the £18 ticket fee in context, and to find a more affordable place to spend time in the dark, I have taken a look at all the cinemas you can find in central London to see how much they charge. I’ve even put them all on a map for you. Clicking on each cinema on the map shows the price of a single adult ticket for a Thursday evening 2D screening with no concessions or membership deals taken into account. Booking fees are shown in brackets where available.

If you are looking for a mainstream movie your best bet is to visit one of the not too sticky smaller Odeons and for smaller films the Prince Charles Cinema is always worth a look. When you’re feeling a bit more flush then maybe you’ll want to give Picturehouse Central a try. Take me with you when you go, I’ll buy dinner if you get the tickets.

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